Storytelling with Data

Learn about the importance of Business Intelligence (BI) and storytelling with data!
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this course is part of
Transforming Logistics with Analytics
Joel Vallo & Martijn Wezenberg

About the course

In this course the importance of Business Intelligence (BI) and Data Storytelling in modern logistics operations is introduced. The course emphasizes the significance of visualizing data correctly using tools like Power BI. It highlights the evolution of BI tools, especially their accessibility to logistics professionals. The course aims to teach participants how to shift from merely presenting data to storytelling with data.

The Business Intelligence Cycle, consisting of data mining, analytical processing, querying, reporting, and improved decision-making, is explained. The CRISP DM model, focusing on data preparation and analysis, is introduced, distinguishing it from BI, which includes decision-making.

Furthermore, the course focuses on Power BI, the leading BI tool. First, it delves into the importance of BI in logistics, emphasizing its role in supply chain visibility, operational performance, and decision-making. Subsequently, it explores Data Storytelling, defining it as building a compelling narrative based on complex data. The module covers the steps of Storytelling, highlighting the role of Key Performance Indicators (KPIs) and the use of Power BI dashboards. Performance Measures are discussed, emphasizing KPIs' role in explaining organizational effectiveness and efficiency. Finally, Data Visualization is a key aspect of Storytelling, and the module provides steps to visualize data effectively. It discusses the selection of visuals based on audience knowledge gaps, data quality, and the use of storytelling to explain KPI results. The importance of choosing the right visuals, such as bar charts, histograms, pie charts, scatter plots, and line charts, is emphasized.

Course subjects

More about the authors

Joel Vallo

Joel Vallo BSc. is a teacher in Logistics Management (LM) at Hogeschool Arnhem Nijmegen (HAN). With over 20 years of experience in ERP and WMS applications across diverse sectors, primarily in logistics, Joel is responsible for expanding the IT scope within LM education at HAN. His responsibilities encompass Business Intelligence, ERP, WMS, and Data Science. Additionally, Joel serves as a part-time member of the LM Lectorate.

Martijn Wezenberg

Martijn Wezenberg is a Logistics Management teacher at HAN university of applied sciences. After working in different logistics positions in the pharmaceutical industry he started teaching logistics ten years ago. Next to teaching he is responsible for the curriculum of Logistics Management at the HAN and he is also involved with the Logistics Centre of Expertise (Kennis DC Logistiek).

This publication is part of the project ‘small projects 2022 route transport and logistics' with project number NWA.1418.22.023 which is financed by the Dutch Research Council (NWO).